SavvyAuntie: P.A.N.K. Is The New Pink
“A lot of people in technology, especially in startups, don’ t understand marketing. Melanie Notkin clearly does. Her startup, SavvyAuntie, is not some super-high-tech website, it’ s actually quite simple. But the marketing is genius. Women account for 80% of the economy. Mothers spend about $1.7 trillion dollars on consumer products each year. [...]”
via TechCrunch