aggrefeed.com » Seths Blog

Is effort a myth?

Fred — Mon, 13 Oct 2008 11:42:11 +0000

“People really want to believe effort is a myth, at least if we consider what we consume in the media: politicians and beauty queens who get by on a smile and a wink lottery winners who turn a lifetime of…”
via Seth’s Blog

Time

Fred — Sat, 13 Sep 2008 04:00:43 +0000

“Here’s the #1 most overlooked secret of marketing, of growing your organization, of building trust and creating for the long haul. Actually, it has two parts: Show up on time. It doesn’t cost anything to keep your promises when it…”
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Five easy pieces

Fred — Thu, 04 Sep 2008 04:01:16 +0000

“You really don’t understand a concept until you know what it’s made of. The taxonomy of marketing (filled with a bazillion tactics) is murky at best. The tactics are so numerous, expensive and sometimes emotional that we easily focus on…”
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The Long Tail and the Dip

Fred — Thu, 04 Sep 2008 04:01:15 +0000

“When you launch a new product or service, you have a choice. It’s tempting to go for the bestseller list, to create a mass market hit. This is the box labeled 1 on the tail above. Everyone wants to be…”
via Seth’s Blog

Random thoughts about the Kindle

Fred — Sat, 21 Jun 2008 01:26:08 +0000

“Might be of interest to investors, readers, writers, designers, marketers, etc. Or not… Two months ago, I got a Kindle. It’s a fascinating device, unlike almost any other launched by a significant tech company. Here’s why: 1. It’s for women…”
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7 Tips for Amateur Type Designers

Fred — Wed, 04 Jun 2008 20:48:55 +0000

“You, a type designer? Of course you are. You are if you make presentations in PowerPoint or Keynote, or if you have a resume, or create signs or brochures or ebooks or even a blog. And sadly, it seems that…”
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How to read a business book

Fred — Sat, 24 May 2008 04:00:36 +0000

“I like reading magic books. I don’t do magic. Not often (and not well). But reading the books is fun. It’s a vicarious thing, imagining how a trick might work, visualizing the effect and then smiling at how the technique…”
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Self promotion

Fred — Fri, 02 May 2008 15:46:09 +0000

“Owen Wilson starred in a really bad movie that came out a few months ago. Most notable: he didn’t go out to shill for it. No Colbert, no Daily Show, no Larry King. Perhaps he’s nursing a bad cold, but…”
via Seth’s Blog

Better?

Fred — Mon, 28 Apr 2008 14:44:08 +0000

“Are you better at what you do than you were a month or two ago? A lot better? How did you get better? What did you read or try? Did you fail at something and learn from it? Does that…”
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You’re right!

Fred — Fri, 25 Apr 2008 21:10:33 +0000

“You probably get feedback from customers. Sometimes you even get letters. Occasionally (unfortunately), it’s negative. Two weeks ago, I left my car at (an expensive) parking garage in midtown New York. When I got back four hours later, I discovered…”
via Seth’s Blog