“You can improve your writing (your business writing, your ad writing, your thank you notes and your essays) if you start thinking like a blogger: Use headlines. I use them all the time now. Not just boring ones that announce…”
via Seth’s Blog
Archive for the ‘Seths Blog’ Category
Write like a blogger
Friday, April 11th, 2008Marketing HR
Friday, April 11th, 2008“Yesterday’s post led to some good email about Human Resources. Understand that in days of yore, factories consisted of people and machines. The goal was to use more machines, fewer people, and to design processes so that the people were…”
via Seth’s Blog
Why downloading Firefox is like getting into college
Friday, April 11th, 2008“A quick glimpse at just about any profession shows you that the vast majority of people who succeed professionally also went to college. This could be because college teaches you a lot. Or it could be because the kind of…”
via Seth’s Blog
Why bother having a resume?
Friday, April 11th, 2008“In the last few days, I’ve heard from top students at Cornell and other universities about my internship. It must have been posted in some office or on a site, because each of the applications is just a resume. No…”
via Seth’s Blog
Where to find great ideas and arresting images (for free)
Friday, April 11th, 2008“If you need photos for a presentation or website or brochure, try Flickr. Go to advanced search, choose Creative Commons Commercial license and search away. The breadth is extraordinary, but what will amaze you is the quality. And the license…”
via Seth’s Blog
The problem with perfect
Friday, April 11th, 2008“When was the last time you excitedly told someone about Fedex? They’re perfect. The only time we notice them is when they screw up. And that fancy restaurant with the four star reviews? They’ve got the fine linen and the…”
via Seth’s Blog
A shortage of digital coaches
Friday, April 11th, 2008“Here are three things that are true: 1. Digital technology, especially computers and cell phones, can dramatically increase productivity. 2. More and more users of digital technology are small firms or individuals. 3. The vast majority of users of digital…”
via Seth’s Blog
The live music talk
Friday, April 11th, 2008“As promised, I’ve put together a PDF transcript of the talk I did about the music industry. (click to get the PDF). I know it’s not a video, but I’m afraid this is the best I can offer right now….”
via Seth’s Blog
Better than Free
Friday, April 11th, 2008“Kevin Kelly has a fantastic (no surprise) riff about free. Highly recommended. His point: when there are infinite copies of something, charging for one is almost impossible. Here are his eight ways of making something worth charging for: Immediacy –…”
via Seth’s Blog
Permission Marketing
Friday, April 11th, 2008“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people…”
via Seth’s Blog