“Which location had the most startups per capita in the United States: San Jose, California or Austin, Texas? Naaahhhh! (Wrong answer buzzer sounded.) Neither is the right answer. The question is part of an Entrepreneurship Quiz prepared by Dr. Scott Shane in connection with his new book, The Illusions of Entrepreneurship. Dr. Shane is the A. Malachi Mixon III [...]”
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“Do you look at your own logo and get the feeling you’ re still stuck in the 20th century? Most large corporations refresh their logos over the years. Periodically they give them makeovers. An updated font here, a new color there, maybe some stripes and you have yourself an updated logo. Well, I decided to take the big step [...]”
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“On the first day of Christmas, my cool colleague sent to me A tip to expand my business globally On the second day of Christmas, my cool colleague sent to me Two social networks, And a tip to expand my business globally! On the third day of Christmas, my cool colleague sent to me Three Del.icio.us bookmarks, Two social networks, And a tip to expand my [...]”
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“It’ s that time of year again when we make resolutions in our personal lives that help guide us into the New Year. Hopefully, for most of us, we’ ll follow through and achieve all of our resolutions even if we do fall off the wagon once or twice. As a small business owner, this is [...]”
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“Editor’ s Note: Dawn Rivers Baker joins us once again outlining the 10 best opportunities for those who run single-person businesses also known as nonemployer businesses or personal businesses or the self-employed. Even as a business of one person, you’ re sure to find at least one opportunity worth checking out. By Dawn [...]”
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“I asked some of the world’ s top marketers, small business experts and bloggers one short and sweet question: Please share one of your best kept marketing secrets Without further ado, here are their marketing secrets: ATTRACTING AND KEEPING CUSTOMERS ◊ Seth Godin, SethGodin.com Make promises and keep them. So obvious, it’ s become a secret. ◊ Jackie Huba, Church of [...]”
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“With the millions of websites out there, you think you’ re safe. You think the statistics are in your favor. That your website would never get hacked. Well, I’ m here to tell you it CAN happen to you. This website was hacked this past Christmas Eve. What happened is part of a larger and disturbing trend in which [...]”
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“What is a Marketing Kit and why do you need one? Think of a marketing kit as a portfolio that showcases your company’ s products or service. A marketing kit is an enabler for attracting new customers, educating existing customers, forming new partnerships, educating suppliers, and informing media prospects. A good marketing kit is so [...]”
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“Imagine spending countless hours coming up with a creative name and logo for your new product or service or business. Then imagine using that name and logo over time, perhaps years, building up brand recognition. Your logo is distinctive and recognizable, and becomes a symbol of the high quality your business delivers. [...]”
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“Entrepreneurism is so revered here in the United States that it has become a way of life. We value those who strike out on their own, creating businesses. Entrepreneurs delight us with their creativity. Entrepreneurs inspire us with their independence. Entrepreneurs change our lives for the better with the innovative products and services they develop. People from all [...]”
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